# LAKA Funnel Grammar

> A declarative marketing and funnel grammar built on the LAKA model: an eight-variable positioning grid with four change levels, a six-stage funnel grammar, a page-section grammar with copy rules, an email nurture grammar, a worked case study, and a machine-checkable outline schema with a public validator.

Version 1.0.0, reviewed 2026-09-03. 8 positioning variables × 4 change levels (32 grid cells), 6 funnel stages, 11 section contracts, 21 copy rules, 6 email archetypes, 8 platform entities, 9 sources, 5 case-study documents.

Boundaries: This site is a marketing methodology and reference, not a performance guarantee, an advertising service, legal or financial advice, or evidence of results for any business. The HouseSmart material is a worked case study demonstrating the method. The grammar constrains structure and honesty; it cannot substitute for a real offer that delivers what it promises.

## API
Base URL: https://marketing.bowtiekreative.com
OpenAPI: https://marketing.bowtiekreative.com/v1/openapi.json
Index: https://marketing.bowtiekreative.com/v1

Read:
- https://marketing.bowtiekreative.com/v1 — This index
- https://marketing.bowtiekreative.com/v1/health — Liveness and corpus counts
- https://marketing.bowtiekreative.com/v1/openapi.json — OpenAPI 3.1 description of this API
- https://marketing.bowtiekreative.com/v1/manifest — Package manifest and inventory
- https://marketing.bowtiekreative.com/v1/grid — The LAKA marketing grid — 8 variables × 4 change levels
- https://marketing.bowtiekreative.com/v1/stages — The six funnel stages
- https://marketing.bowtiekreative.com/v1/stages/{id} — One stage, e.g. homepage, with rules and required sections
- https://marketing.bowtiekreative.com/v1/sections — The page-section grammar
- https://marketing.bowtiekreative.com/v1/sections/{id} — One section type, e.g. hero, with its element contract
- https://marketing.bowtiekreative.com/v1/rules — The copy rules — filter by category, severity or q
- https://marketing.bowtiekreative.com/v1/rules/{id} — One copy rule, e.g. MG-CTA-001
- https://marketing.bowtiekreative.com/v1/emails — The email nurture grammar and archetypes
- https://marketing.bowtiekreative.com/v1/platform — The execution-platform domain model
- https://marketing.bowtiekreative.com/v1/example — The HouseSmart worked case study, structured
- https://marketing.bowtiekreative.com/v1/example-outline — A valid outline of the case-study homepage
- https://marketing.bowtiekreative.com/v1/schema — The JSON Schema for a funnel-page outline
- https://marketing.bowtiekreative.com/v1/sources — The source register and boundaries
- https://marketing.bowtiekreative.com/v1/docs — The case-study documents
- https://marketing.bowtiekreative.com/v1/docs/{slug} — One document, as markdown

Validate:
- POST https://marketing.bowtiekreative.com/v1/validate — check a funnel-page outline JSON against the published schema and the stage/section grammar. Structural validity only; it never judges whether copy is persuasive, true or lawful.

## Pages
- https://marketing.bowtiekreative.com/grid — The LAKA marketing grid: 8 variables × 4 change levels
- https://marketing.bowtiekreative.com/funnels — Funnel stage grammar: 6 stages with decision rules and exit conditions
- https://marketing.bowtiekreative.com/platform — The execution platform: The domain graph the grammar feeds
- https://marketing.bowtiekreative.com/sections — Page-section grammar: 11 section types with element contracts
- https://marketing.bowtiekreative.com/copy — Copy rules: 21 enforceable rules with rationales
- https://marketing.bowtiekreative.com/nurture — Email nurture grammar: One idea per email, education to invitation
- https://marketing.bowtiekreative.com/example — Worked case study: HouseSmart: the grammar applied end to end
- https://marketing.bowtiekreative.com/rules — Browse the rules: Every copy rule, filterable, with detail pages
- https://marketing.bowtiekreative.com/api — API reference: Every endpoint, with examples
- https://marketing.bowtiekreative.com/sources — Sources & boundaries: 9 sources, scope limits

## Usage note
The grid defines the position; the funnel delivers it. Write one grid cell per variable before any copy; the deepest change level claimed sets the funnel's education burden. Every page carries one promise, every CTA is verb-first, the problem precedes the mechanism, and urgency comes only from real irreversibility. The HouseSmart material is a worked case study demonstrating the method — no market results are claimed for it.