{"title":"Email nurture grammar","version":"1.0.0","purpose":"The shape of a nurture sequence: one idea per email, an escalation arc from education to invitation, and a subject discipline that segments by relevance instead of tricking opens.","sequence_rules":["Five to seven emails; fewer cannot teach a category shift, more overstays before timing matures.","Each email teaches exactly one idea drawn from the problem inventory or the mechanism.","Subjects stay under 60 characters, pose a stake or a decision, and avoid clickbait punctuation.","Every email ends in exactly one verb-first CTA routing back into the funnel.","The arc escalates: irreversibility → reframing → boundaries → coordination → resilience → direct invitation.","Only the final email asks for the booking outright."],"email_archetypes":[{"position":1,"archetype":"Irreversibility","teaches":"The decision that becomes expensive after a deadline passes.","cta_target":"assessment"},{"position":2,"archetype":"Reframe","teaches":"Why the buyer's first question is the wrong question, and what to ask instead.","cta_target":"mechanism"},{"position":3,"archetype":"Boundaries","teaches":"What the offer deliberately does not automate, decide or collect.","cta_target":"mechanism"},{"position":4,"archetype":"Coordination","teaches":"How several competent parties still produce a poor whole without a shared plan.","cta_target":"assessment"},{"position":5,"archetype":"Resilience","teaches":"What happens when a dependency fails, and why that is a design decision.","cta_target":"assessment"},{"position":6,"archetype":"Invitation","teaches":"Nothing new — restates the timing window and asks for the booking.","cta_target":"booking"}],"case_study_sequence":[{"position":1,"subject":"The smart-home decisions that disappear behind drywall","idea":"Infrastructure is harder to change than devices; early coordination preserves options.","cta":"Review Your Project Readiness"},{"position":2,"subject":"Do not start with the device","idea":"Define outcomes and conditions first; equipment comparison follows.","cta":"See the House Intelligence Blueprint"},{"position":3,"subject":"What should your home never decide by itself?","idea":"AI needs declared boundaries: what it may observe, infer, recommend and control.","cta":"Map AI and Privacy Decisions"},{"position":4,"subject":"Five trades can create one disconnected home","idea":"Shared requirements, interfaces and commissioning are the missing layer between competent trades.","cta":"Coordinate the Smart Home Before Installation"},{"position":5,"subject":"Is the house still usable when the internet fails?","idea":"Graceful degradation is an architectural decision, not a product feature.","cta":"Build the Failure Map"},{"position":6,"subject":"Ready to create the House Intelligence Blueprint?","idea":"Direct invitation keyed to the approaching decision window.","cta":"Book a House Intelligence Call"}]}