{"title":"Worked case study — HouseSmart AI Home Consulting","version":"1.0.0","status":"worked_example","note":"A complete worked application of the grammar to one business: an independent home-intelligence consultancy. Everything here is a case study demonstrating the method — it is not a live offer, an endorsement or a performance claim.","position":{"category":"Independent Home Intelligence Consultant","position_statement":"HouseSmart plans how a home should sense, decide, respond, protect privacy, conserve energy, and evolve — before builders and installers lock the technology into the walls.","tagline":"Plan the Intelligence Before You Build the House.","core_mechanism":"The House Intelligence Blueprint™ powered by the 216-alternative HouseSmart Matrix","category_shift_rationale":"Competing as another installer means depending on brands, equipment margins and installation capacity. Representing the buyer before a system is selected — defining requirements, comparing architectures, coordinating trades — is a different object purchased."},"grid":{"object":{"Baseline":"Devices","Minor change":"Integrated controls","Major change":"Automated home","Category shift":"A planned home-intelligence architecture"},"condition":{"Baseline":"Owner wants convenience","Minor change":"Builder adds technology package","Major change":"Multiple systems need integration","Category shift":"Decisions must work across people, rooms, trades, privacy, failure and time"},"action":{"Baseline":"Buy and install","Minor change":"Connect devices","Major change":"Program scenes","Category shift":"Discover, model, specify, coordinate, commission and evolve"},"tools":{"Baseline":"Apps and hubs","Minor change":"Control platform","Major change":"Sensors and automation","Category shift":"216 Matrix, requirements map, system architecture, data map and commissioning plan"},"resources":{"Baseline":"Device budget","Minor change":"Integrator","Major change":"Low-voltage contractor","Category shift":"Independent consultant plus coordinated specialists"},"outcome":{"Baseline":"Remote control","Minor change":"One app","Major change":"Automated routines","Category shift":"A home that adapts without trapping the owner in avoidable complexity"},"buyer":{"Baseline":"Homeowner","Minor change":"Luxury homeowner","Major change":"Builder or architect","Category shift":"Homeowner, builder, architect, developer and renovator"},"success":{"Baseline":"Devices work","Minor change":"Systems connect","Major change":"Scenes run","Category shift":"People achieve outcomes reliably, privately and simply"}},"segments":[{"id":"builders","name":"Builders and developers","need":"A repeatable smart-home standard, fewer late changes, clearer allowances, coordinated trades and a differentiating buyer story.","cta":"Build a Smart-Home Standard"},{"id":"architects","name":"Architects and designers","need":"Technology decisions integrated before ceiling plans, millwork, lighting, mechanical, electrical and interior details are frozen.","cta":"Bring HouseSmart Into Design"},{"id":"homeowners","name":"Custom-home clients","need":"An independent advocate who translates lifestyle into a coordinated technical plan and prevents device-first decisions.","cta":"Plan My Intelligent Home"},{"id":"renovators","name":"Renovating homeowners","need":"To know what is possible without opening every wall, and which upgrades justify disruption.","cta":"Assess My Existing Home"},{"id":"accessibility","name":"Aging-in-place and accessibility clients","need":"Technology designed around dignity, consent, reliability, caregivers, manual fallback and changing ability.","cta":"Plan My Intelligent Home"}],"offer_ladder":[{"stage":"Entry","offer":"Smart Home Readiness Score","outcome":"Identify planning gaps and project timing"},{"stage":"Diagnostic","offer":"Home Intelligence Strategy Session","outcome":"Clarify people, outcomes, risks and budget"},{"stage":"Core","offer":"House Intelligence Blueprint™","outcome":"Produce coordinated requirements and architecture"},{"stage":"Builder","offer":"Builder Intelligence Standard","outcome":"Create repeatable base, upgrade and premium packages"},{"stage":"Delivery","offer":"Technology Coordination","outcome":"Align trades, bids, substitutions and installation"},{"stage":"Verification","offer":"Smart Home Commissioning Review","outcome":"Confirm critical functions, fallbacks and documentation"},{"stage":"Continuity","offer":"Home Intelligence Stewardship","outcome":"Review security, performance, subscriptions and upgrades"}],"funnel_flow":["Builders, homeowners and architects arrive at the authority site.","The homepage routes them into the Smart Home Readiness Assessment.","Routing splits by project type: builder planning call, blueprint consultation, or retrofit strategy.","Builder route leads to the Builder Intelligence Standard; homeowner routes lead to the House Intelligence Blueprint.","Both converge on coordination and commissioning, then long-term stewardship."],"qualification_signals":["Project in design, pre-construction, framing, major renovation or portfolio planning","Decision authority present","Defined construction timeline","Willingness to coordinate trades","Budget for professional planning"],"urgency_signal":"Approaching electrical, low-voltage, HVAC, lighting, millwork or drywall decisions — option value is disappearing; route these leads first.","key_metrics":["Readiness-assessment completion","Builder versus homeowner lead mix","Qualified lead-to-consultation rate","Consultation-to-Blueprint conversion","Blueprint-to-coordination conversion","Average projects per builder relationship","Change orders avoided","Percentage of plans with documented fallback and upgrade paths"],"documents":[{"part":"strategy","slug":"laka-and-funnel-strategy","title":"LAKA and funnel strategy","file":"00-laka-and-funnel-strategy.md"},{"part":"homepage","slug":"homepage-copy","title":"Homepage copy","file":"01-homepage-copy.md"},{"part":"segment-page","slug":"builder-partner-page","title":"Builder partner page","file":"02-builder-partner-page.md"},{"part":"assessment","slug":"assessment-and-qualification","title":"Assessment and qualification funnel","file":"03-assessment-and-qualification.md"},{"part":"nurture","slug":"email-nurture","title":"Email nurture sequence","file":"04-email-nurture.md"}]}