{"id":"MG-CTA-001","category":"cta","severity":"must","statement":"Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.","rationale":"Verb-first labels state the commitment being made; vague labels transfer the thinking to the buyer.","applies_to":["hero","mechanism","segments","risk-reversal","final-cta","email-sequence"],"machine_checkable":true}