{"reviewed_on":"2026-09-03","boundaries":"This site is a marketing methodology and reference, not a performance guarantee, an advertising service, legal or financial advice, or evidence of results for any business. The HouseSmart material is a worked case study demonstrating the method. The grammar constrains structure and honesty; it cannot substitute for a real offer that delivers what it promises.","not_performed":["No advertising campaigns were run and no conversion data was gathered for the case study.","No market performance of the HouseSmart position has been measured or is claimed.","No legal, financial or regulatory review of any funnel copy was performed.","The validator checks outline structure against the grammar; it does not judge whether copy is persuasive or true."],"count":9,"results":[{"id":"SRC-CASE-STRATEGY","name":"HouseSmart LAKA and funnel strategy","type":"case_study","purpose":"The worked strategic position, LAKA grid, blueprint domains, segments, offer ladder, funnel flow, qualification signals and metrics.","file":"case-study/00-laka-and-funnel-strategy.md"},{"id":"SRC-CASE-HOMEPAGE","name":"HouseSmart homepage copy","type":"case_study","purpose":"The worked homepage: SEO block, hero contract, problem, category, method, audiences, outcomes, risk reversal, FAQ and final CTA.","file":"case-study/01-homepage-copy.md"},{"id":"SRC-CASE-BUILDER","name":"HouseSmart builder partner page","type":"case_study","purpose":"The worked segment page: segment hero, builder problem, offer tiers, deliverables, builder funnel and qualification form.","file":"case-study/02-builder-partner-page.md"},{"id":"SRC-CASE-ASSESSMENT","name":"HouseSmart readiness assessment and qualification funnel","type":"case_study","purpose":"The worked assessment: scored dimensions, qualification form, deterministic routing and booking-page boundaries.","file":"case-study/03-assessment-and-qualification.md"},{"id":"SRC-CASE-NURTURE","name":"HouseSmart email nurture","type":"case_study","purpose":"The worked six-email nurture sequence the email grammar is distilled from.","file":"case-study/04-email-nurture.md"},{"id":"SRC-PROTOTYPE","name":"HouseSmart funnel page prototype","type":"case_study","purpose":"The rendered funnel prototype the page-section grammar was mined from: hero, problem, mechanism, process, domains, segments, proof, FAQ and assessment sections.","file":null},{"id":"SRC-PLATFORM","name":"Autonomous marketing experimentation platform, phase 1","type":"platform","purpose":"The execution layer's domain graph — organization, client, brand, offer, audience, campaign and append-only audit trail — summarized on the platform page.","file":null},{"id":"SRC-LAKA-DS","name":"LAKA Design System v4.3","type":"design_system","purpose":"The published design contracts this site and the platform interface follow.","url":"https://designsystem.bowtiekreative.com"},{"id":"SRC-LAKA-WCAG","name":"LAKA–WCAG Accessibility Grammar","type":"sibling_grammar","purpose":"The sibling grammar for accessibility, sharing the LAKA model of variables, change levels and explicit rules.","url":"https://wcag.bowtiekreative.com"}]}