{"id":"nurture","name":"Nurture","order":5,"job":"Keep unconverted leads moving by teaching one decision per email until timing or urgency converts them.","required_sections":["email-sequence"],"decision_rules":["Each email teaches exactly one idea drawn from the mechanism or the problem inventory — never a feature list.","Subjects are curiosity-plus-stakes statements under 60 characters, without clickbait punctuation.","Every email ends in exactly one CTA that routes back into the funnel (assessment, mechanism page, or booking).","The sequence escalates from education to direct invitation; only the final email asks for the booking outright.","Emails reference the lead's situation category, never manufactured scarcity."],"exit_condition":"The sequence ends in a direct invitation; non-responders remain subscribed to periodic education.","feeds":"booking","sections":[{"id":"email-sequence","href":"/v1/sections/email-sequence"}]}