{"id":"position","name":"Position","order":1,"job":"Decide what is being sold, to whom, at which LAKA change level, before any page is written.","required_artifacts":["laka_grid","category_statement","core_mechanism","buyer_segments","offer_ladder","qualification_signals","key_metrics"],"required_sections":[],"decision_rules":["Complete one LAKA grid cell for each of the eight variables before drafting copy.","Name a single core mechanism — the proprietary method or artifact the funnel repeatedly points at.","Define an offer ladder from a low-commitment entry offer to the core engagement, each rung with a named outcome.","Write qualification signals as observable facts (stage, authority, timeline, budget), not adjectives.","Choose key metrics per funnel stage before launch, so success is measured rather than assumed."],"exit_condition":"The grid, mechanism, segments, ladder, signals and metrics exist in writing and agree with each other.","feeds":"homepage","sections":[]}