Position first
The LAKA marketing grid crosses 8 variables — from the object purchased to the definition of success — with 4 change levels. The deepest level claimed sets the funnel's education burden.
LAKA Funnel Grammar · version 1.0.0
Marketing, written as grammar.
A position is a set of claims; a funnel is the machine that delivers them. This grammar makes both explicit: 8 positioning variables read across 4 change levels, 6 funnel stages with decision rules, 11 page-section contracts, and 21 enforceable copy rules — all demonstrated end to end in a worked case study and served as public JSON.
A funnel page is incomplete until its stage, promise, sections and routes are all named. A category shift must be taught before it can be sold.
What is in the package
32
Positioning grid cells
6
Funnel stages
11
Section contracts
21
Copy rules
Counts derive from the corpus at load time: 8 variables × 4 change levels, 6 email archetypes, 8 platform entities, 9 sources and 5 case-study documents — all served at /v1.
The split of authority
The grid says what. The funnel says how.
Stages with rules
Six stages take a stranger from first contact to a booked engagement. Each declares its job, required sections, decision rules and an exit condition — so a funnel can be checked, not just admired.
Enforceable copy
21 copy rules with ids, severities and rationales — hero contract, verb-first CTAs, one promise per page, honest urgency. The machine-checkable ones are enforced by a public validator.
Six stages
The shape of a funnel
Every funnel built with this grammar passes through the same named stages, each with its own exit condition.
1. Position
Decide what is being sold, to whom, at which LAKA change level, before any page is written.
Exit: The grid, mechanism, segments, ladder, signals and metrics exist in writing and agree with each other.
2. Homepage
Teach the category shift and route each audience segment to its own path.
Exit: A visitor can identify their segment and reach either the assessment or a segment page in one click.
3. Segment page
Restate the promise in one segment's own operating language and present the segment-specific offer.
Exit: The segment can self-qualify and request the segment-specific next step without leaving the page.
4. Assessment & qualification
Convert interest into structured project facts, score readiness, and route each lead down the correct path.
Exit: Every completed assessment produces a score, a route, and either a booking or a nurture enrollment.
5. Nurture
Keep unconverted leads moving by teaching one decision per email until timing or urgency converts them.
Exit: The sequence ends in a direct invitation; non-responders remain subscribed to periodic education.
6. Booking & close
Turn a routed, qualified lead into a scheduled working session that starts the engagement.
Exit: A scheduled session with the required inputs identified.
Read this before you use it
A methodology, not a guarantee.
This site is a marketing methodology and reference, not a performance guarantee, an advertising service, legal or financial advice, or evidence of results for any business. The HouseSmart material is a worked case study demonstrating the method. The grammar constrains structure and honesty; it cannot substitute for a real offer that delivers what it promises.