The model
Funnel stage grammar
6 stages take a stranger from first contact to a booked engagement. Each stage declares its job, required sections, decision rules and an exit condition — a funnel is complete when every stage it uses satisfies its own rules and hands off cleanly to the next.
This material is a methodology and reference set. It is not an advertising service, a performance guarantee, or legal or financial advice. The HouseSmart material is a worked case study demonstrating the method — no market results are claimed for it.
- 01 Position Decide what is being sold, to whom, at which LAKA change level, before any page is written. feeds homepage
- 02 Homepage Teach the category shift and route each audience segment to its own path. feeds segment-page
- 03 Segment page Restate the promise in one segment's own operating language and present the segment-specific offer. feeds assessment
- 04 Assessment & qualification Convert interest into structured project facts, score readiness, and route each lead down the correct path. feeds nurture
- 05 Nurture Keep unconverted leads moving by teaching one decision per email until timing or urgency converts them. feeds booking
- 06 Booking & close Turn a routed, qualified lead into a scheduled working session that starts the engagement. terminal
Validate an outline
POST a funnel-page outline to /v1/validate and it is checked against the stage and section grammar — required sections present, hero contract complete, CTAs verb-first, problem before mechanism, one primary destination per page.