Reference
Sources & boundaries
9 sources behind the LAKA Funnel Grammar — the worked case study, the funnel prototype, the execution platform and the sibling grammars — reviewed 2026-09-03. Plus the explicit boundaries of this package: what it is, and what it deliberately is not.
This material is a methodology and reference set. It is not an advertising service, a performance guarantee, or legal or financial advice. The HouseSmart material is a worked case study demonstrating the method — no market results are claimed for it.
What was not performed
- No advertising campaigns were run and no conversion data was gathered for the case study.
- No market performance of the HouseSmart position has been measured or is claimed.
- No legal, financial or regulatory review of any funnel copy was performed.
- The validator checks outline structure against the grammar; it does not judge whether copy is persuasive or true.
Source register
| ID | Name | Purpose | Link |
|---|---|---|---|
SRC-CASE-STRATEGY |
HouseSmart LAKA and funnel strategy | The worked strategic position, LAKA grid, blueprint domains, segments, offer ladder, funnel flow, qualification signals and metrics. | case-study/00-laka-and-funnel-strategy.md |
SRC-CASE-HOMEPAGE |
HouseSmart homepage copy | The worked homepage: SEO block, hero contract, problem, category, method, audiences, outcomes, risk reversal, FAQ and final CTA. | case-study/01-homepage-copy.md |
SRC-CASE-BUILDER |
HouseSmart builder partner page | The worked segment page: segment hero, builder problem, offer tiers, deliverables, builder funnel and qualification form. | case-study/02-builder-partner-page.md |
SRC-CASE-ASSESSMENT |
HouseSmart readiness assessment and qualification funnel | The worked assessment: scored dimensions, qualification form, deterministic routing and booking-page boundaries. | case-study/03-assessment-and-qualification.md |
SRC-CASE-NURTURE |
HouseSmart email nurture | The worked six-email nurture sequence the email grammar is distilled from. | case-study/04-email-nurture.md |
SRC-PROTOTYPE |
HouseSmart funnel page prototype | The rendered funnel prototype the page-section grammar was mined from: hero, problem, mechanism, process, domains, segments, proof, FAQ and assessment sections. | — |
SRC-PLATFORM |
Autonomous marketing experimentation platform, phase 1 | The execution layer's domain graph — organization, client, brand, offer, audience, campaign and append-only audit trail — summarized on the platform page. | — |
SRC-LAKA-DS |
LAKA Design System v4.3 | The published design contracts this site and the platform interface follow. | open |
SRC-LAKA-WCAG |
LAKA–WCAG Accessibility Grammar | The sibling grammar for accessibility, sharing the LAKA model of variables, change levels and explicit rules. | open |
Boundaries in full
This site is a marketing methodology and reference, not a performance guarantee, an advertising service, legal or financial advice, or evidence of results for any business. The HouseSmart material is a worked case study demonstrating the method. The grammar constrains structure and honesty; it cannot substitute for a real offer that delivers what it promises.