Funnel stages · stage 6 of 6

Booking & close

order: 6 terminal stage

The job

Turn a routed, qualified lead into a scheduled working session that starts the engagement.

Required sections

Hero — State the page's single promise and offer the two ways forward.
preparation-list
boundaries

Decision rules

The booking hero confirms the promise in imperative voice and assumes the decision is made.
The preparation list names the concrete inputs the session needs (plans, schedules, team, constraints, upcoming decisions).
Boundaries state what must not be shared before a formal engagement exists.
The first paid rung of the offer ladder is the default next step; larger rungs are proposed inside the session, not on the page.

Exit condition

A scheduled session with the required inputs identified.

Full record

data/stages.json

{
  "id": "booking",
  "name": "Booking & close",
  "order": 6,
  "job": "Turn a routed, qualified lead into a scheduled working session that starts the engagement.",
  "required_sections": [
    "hero",
    "preparation-list",
    "boundaries"
  ],
  "decision_rules": [
    "The booking hero confirms the promise in imperative voice and assumes the decision is made.",
    "The preparation list names the concrete inputs the session needs (plans, schedules, team, constraints, upcoming decisions).",
    "Boundaries state what must not be shared before a formal engagement exists.",
    "The first paid rung of the offer ladder is the default next step; larger rungs are proposed inside the session, not on the page."
  ],
  "exit_condition": "A scheduled session with the required inputs identified.",
  "feeds": null
}

This stage as JSON →