Bow Tie Kreative MARKETING Grammar

Copy rules · email

MG-EMAIL-003

Should email human review

The rule

The sequence escalates from education to invitation; only the final email asks directly for the booking.

Why

Early asks burn the list; the direct invitation lands because the prior emails earned it.

Applies to

  • email-sequence

This rule is a human review criterion; the validator cannot judge it from an outline alone.

Full record

data/rules.json
{
  "id": "MG-EMAIL-003",
  "category": "email",
  "severity": "should",
  "statement": "The sequence escalates from education to invitation; only the final email asks directly for the booking.",
  "rationale": "Early asks burn the list; the direct invitation lands because the prior emails earned it.",
  "applies_to": [
    "email-sequence"
  ],
  "machine_checkable": false
}

This rule as JSON →