Bow Tie Kreative MARKETING Grammar

Copy rules · hero

MG-HERO-002

Must hero human review

The rule

The H1 carries exactly one promise, stated at the LAKA change level the position claims.

Why

Two promises split attention and undercut both; a promise above the claimed level cannot be delivered.

Applies to

This rule is a human review criterion; the validator cannot judge it from an outline alone.

Full record

data/rules.json
{
  "id": "MG-HERO-002",
  "category": "hero",
  "severity": "must",
  "statement": "The H1 carries exactly one promise, stated at the LAKA change level the position claims.",
  "rationale": "Two promises split attention and undercut both; a promise above the claimed level cannot be delivered.",
  "applies_to": [
    "hero"
  ],
  "machine_checkable": false
}

This rule as JSON →