Bow Tie Kreative MARKETING Grammar

Copy rules · hero

MG-HERO-003

Should hero human review

The rule

The hero subhead reframes what the object purchased really is before describing the seller's role.

Why

A category shift is taught by redefining the object first — 'a smart home is not a collection of devices'.

Applies to

This rule is a human review criterion; the validator cannot judge it from an outline alone.

Full record

data/rules.json
{
  "id": "MG-HERO-003",
  "category": "hero",
  "severity": "should",
  "statement": "The hero subhead reframes what the object purchased really is before describing the seller's role.",
  "rationale": "A category shift is taught by redefining the object first — 'a smart home is not a collection of devices'.",
  "applies_to": [
    "hero"
  ],
  "machine_checkable": false
}

This rule as JSON →