Funnel stages · stage 1 of 6
Position
order: 1 feeds: homepage
The job
Decide what is being sold, to whom, at which LAKA change level, before any page is written.
Required artifacts
This stage produces written artifacts rather than page sections.
laka_gridcategory_statementcore_mechanismbuyer_segmentsoffer_ladderqualification_signalskey_metrics
Decision rules
- Complete one LAKA grid cell for each of the eight variables before drafting copy.
- Name a single core mechanism — the proprietary method or artifact the funnel repeatedly points at.
- Define an offer ladder from a low-commitment entry offer to the core engagement, each rung with a named outcome.
- Write qualification signals as observable facts (stage, authority, timeline, budget), not adjectives.
- Choose key metrics per funnel stage before launch, so success is measured rather than assumed.
Exit condition
The grid, mechanism, segments, ladder, signals and metrics exist in writing and agree with each other.
Full record
{
"id": "position",
"name": "Position",
"order": 1,
"job": "Decide what is being sold, to whom, at which LAKA change level, before any page is written.",
"required_artifacts": [
"laka_grid",
"category_statement",
"core_mechanism",
"buyer_segments",
"offer_ladder",
"qualification_signals",
"key_metrics"
],
"required_sections": [],
"decision_rules": [
"Complete one LAKA grid cell for each of the eight variables before drafting copy.",
"Name a single core mechanism — the proprietary method or artifact the funnel repeatedly points at.",
"Define an offer ladder from a low-commitment entry offer to the core engagement, each rung with a named outcome.",
"Write qualification signals as observable facts (stage, authority, timeline, budget), not adjectives.",
"Choose key metrics per funnel stage before launch, so success is measured rather than assumed."
],
"exit_condition": "The grid, mechanism, segments, ladder, signals and metrics exist in writing and agree with each other.",
"feeds": "homepage"
}