Copy rules · cta
MG-CTA-003
Should cta human review
The rule
Secondary CTAs route to explanation (the mechanism), never to a second conversion path.
Why
The secondary path serves visitors who are not ready — it deepens belief instead of splitting intent.
Applies to
This rule is a human review criterion; the validator cannot judge it from an outline alone.
Full record
{
"id": "MG-CTA-003",
"category": "cta",
"severity": "should",
"statement": "Secondary CTAs route to explanation (the mechanism), never to a second conversion path.",
"rationale": "The secondary path serves visitors who are not ready — it deepens belief instead of splitting intent.",
"applies_to": [
"hero",
"final-cta"
],
"machine_checkable": false
}