Final CTA
Close the page with the promise restated as an imperative and the primary route repeated.
Required elements
h2 primary_cta
Optional: secondary_cta
Rules
- The headline is an imperative or a decision framing, not a summary.
- The primary CTA matches the hero's primary CTA destination.
- Nothing new is introduced — the final CTA may only restate.
Appears in
Homepage · Segment page · Assessment & qualification · Booking & close
Copy rules that apply here
- MG-CTA-001 — Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.
- MG-CTA-003 — Secondary CTAs route to explanation (the mechanism), never to a second conversion path.
Full record
{
"id": "final-cta",
"name": "Final CTA",
"job": "Close the page with the promise restated as an imperative and the primary route repeated.",
"required_elements": [
"h2",
"primary_cta"
],
"optional_elements": [
"secondary_cta"
],
"rules": [
"The headline is an imperative or a decision framing, not a summary.",
"The primary CTA matches the hero's primary CTA destination.",
"Nothing new is introduced — the final CTA may only restate."
],
"appears_in": [
"homepage",
"segment-page",
"assessment",
"booking"
]
}