Bow Tie Kreative MARKETING Grammar

Page sections

Process steps

Show the engagement as a small ordered sequence of named moves.

Required elements

steps

Rules

  1. Three to seven steps, each with a one-word or two-word imperative name and a one-sentence description.
  2. Steps are in delivery order and cover the whole engagement, including what happens after delivery.
  3. Each description states what the step produces, not how clever it is.

Appears in

Homepage · Segment page

Copy rules that apply here

  • MG-STRUCT-004 — Process steps number between three and seven and are named with imperative verbs.

Full record

data/sections.json
{
  "id": "process",
  "name": "Process steps",
  "job": "Show the engagement as a small ordered sequence of named moves.",
  "required_elements": [
    "steps"
  ],
  "rules": [
    "Three to seven steps, each with a one-word or two-word imperative name and a one-sentence description.",
    "Steps are in delivery order and cover the whole engagement, including what happens after delivery.",
    "Each description states what the step produces, not how clever it is."
  ],
  "appears_in": [
    "homepage",
    "segment-page"
  ]
}

This section as JSON →