Funnel stages · stage 3 of 6

Segment page

order: 3 feeds: assessment

The job

Restate the promise in one segment's own operating language and present the segment-specific offer.

Required sections

• Hero — State the page's single promise and offer the two ways forward.
• Problem — Dramatize the failure mode of the baseline approach so the mechanism becomes necessary.
• offer-tiers
• deliverables
• Process steps — Show the engagement as a small ordered sequence of named moves.
• Final CTA — Close the page with the promise restated as an imperative and the primary route repeated.
• qualification-form

Decision rules

1. The hero names the segment in the eyebrow and speaks to the segment's economics, not the end user's.
2. The problem section describes the segment's coordination failure, using the segment's own vocabulary.
3. Offer tiers ladder from a base package to a premium package, each with a plain-language name.
4. Deliverables are listed as concrete artifacts the segment can hand to its own stakeholders.
5. The qualification form asks only what routing requires: volume, stage, deadlines, current partners, decision-makers, budget range.

Exit condition

The segment can self-qualify and request the segment-specific next step without leaving the page.

Full record

{
  "id": "segment-page",
  "name": "Segment page",
  "order": 3,
  "job": "Restate the promise in one segment's own operating language and present the segment-specific offer.",
  "required_sections": [
    "hero",
    "problem",
    "offer-tiers",
    "deliverables",
    "process",
    "final-cta",
    "qualification-form"
  ],
  "decision_rules": [
    "The hero names the segment in the eyebrow and speaks to the segment's economics, not the end user's.",
    "The problem section describes the segment's coordination failure, using the segment's own vocabulary.",
    "Offer tiers ladder from a base package to a premium package, each with a plain-language name.",
    "Deliverables are listed as concrete artifacts the segment can hand to its own stakeholders.",
    "The qualification form asks only what routing requires: volume, stage, deadlines, current partners, decision-makers, budget range."
  ],
  "exit_condition": "The segment can self-qualify and request the segment-specific next step without leaving the page.",
  "feeds": "assessment"
}

This stage as JSON →