Audience segments
Route each named audience to its own path with its own CTA.
Required elements
segment_blocks
Rules
- Every segment identified at the position stage appears; none is implied or merged.
- Each block speaks to the segment's own economics and constraint, not a generic benefit.
- Each block ends in its own verb-first CTA, and no two segment CTAs share a destination unless the routes genuinely merge.
Appears in
Copy rules that apply here
- MG-CTA-001 — Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.
- MG-STRUCT-003 — Every audience segment named at the position stage receives its own block and its own CTA on the homepage.
Full record
{
"id": "segments",
"name": "Audience segments",
"job": "Route each named audience to its own path with its own CTA.",
"required_elements": [
"segment_blocks"
],
"rules": [
"Every segment identified at the position stage appears; none is implied or merged.",
"Each block speaks to the segment's own economics and constraint, not a generic benefit.",
"Each block ends in its own verb-first CTA, and no two segment CTAs share a destination unless the routes genuinely merge."
],
"appears_in": [
"homepage"
]
}