Copy rules · cta

MG-CTA-001

Must cta machine-checkable

The rule

Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.

Why

Verb-first labels state the commitment being made; vague labels transfer the thinking to the buyer.

Applies to

Hero section
Mechanism section
Audience segments section
Risk reversal section
Final CTA section
email-sequence

This rule is enforced by POST /v1/validate; violations return this rule id in the error record.

Full record

data/rules.json

{
  "id": "MG-CTA-001",
  "category": "cta",
  "severity": "must",
  "statement": "Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.",
  "rationale": "Verb-first labels state the commitment being made; vague labels transfer the thinking to the buyer.",
  "applies_to": [
    "hero",
    "mechanism",
    "segments",
    "risk-reversal",
    "final-cta",
    "email-sequence"
  ],
  "machine_checkable": true
}

This rule as JSON →