Copy rules · cta
MG-CTA-002
Must cta machine-checkable
The rule
Each page has exactly one primary CTA destination, repeated in the hero and the final CTA.
Why
Multiple primary routes on one page turn a funnel into a directory.
Applies to
This rule is enforced by POST /v1/validate; violations return this rule id in the error record.
Full record
{
"id": "MG-CTA-002",
"category": "cta",
"severity": "must",
"statement": "Each page has exactly one primary CTA destination, repeated in the hero and the final CTA.",
"rationale": "Multiple primary routes on one page turn a funnel into a directory.",
"applies_to": [
"homepage",
"segment-page",
"assessment",
"booking"
],
"machine_checkable": true
}