Copy rules · honesty
MG-HON-001
Must honesty human review
The rule
Claims are limited to what the offer operationally delivers; no invented statistics, testimonials or awards.
Why
A funnel built on fabricated proof converts once and refunds forever.
Applies to
- Proof & outcomes section
- FAQ section
email-sequence
This rule is a human review criterion; the validator cannot judge it from an outline alone.
Full record
{
"id": "MG-HON-001",
"category": "honesty",
"severity": "must",
"statement": "Claims are limited to what the offer operationally delivers; no invented statistics, testimonials or awards.",
"rationale": "A funnel built on fabricated proof converts once and refunds forever.",
"applies_to": [
"proof",
"faq",
"email-sequence"
],
"machine_checkable": false
}