FAQ
Answer the objections qualification will surface, in the buyer's own words.
Required elements
questions
Rules
- Four to eight questions, phrased as a buyer would actually ask them.
- Answers are direct and bounded — they say what is and is not included rather than reassuring.
- The independence, price-band, scope and timing objections are always covered.
Appears in
Copy rules that apply here
- MG-VOICE-001 — Copy names structural causes, not competitors — 'device-first planning', never a rival brand.
- MG-HON-001 — Claims are limited to what the offer operationally delivers; no invented statistics, testimonials or awards.
- MG-HON-002 — FAQ answers state boundaries — what is not included, when the offer does not fit — not just reassurance.
Full record
{
"id": "faq",
"name": "FAQ",
"job": "Answer the objections qualification will surface, in the buyer's own words.",
"required_elements": [
"questions"
],
"rules": [
"Four to eight questions, phrased as a buyer would actually ask them.",
"Answers are direct and bounded — they say what is and is not included rather than reassuring.",
"The independence, price-band, scope and timing objections are always covered."
],
"appears_in": [
"homepage",
"segment-page"
]
}