Proof & outcomes
List the concrete artifacts and outcomes the buyer walks away with.
Required elements
h2 outcome_list
Rules
- Outcomes are deliverables — nouns the buyer could point at — not feelings.
- Eight to twelve items maximum; beyond that the list reads as padding.
- No invented statistics, testimonials or claims: only what the engagement demonstrably produces.
Appears in
Copy rules that apply here
- MG-HON-001 — Claims are limited to what the offer operationally delivers; no invented statistics, testimonials or awards.
Full record
{
"id": "proof",
"name": "Proof & outcomes",
"job": "List the concrete artifacts and outcomes the buyer walks away with.",
"required_elements": [
"h2",
"outcome_list"
],
"rules": [
"Outcomes are deliverables — nouns the buyer could point at — not feelings.",
"Eight to twelve items maximum; beyond that the list reads as padding.",
"No invented statistics, testimonials or claims: only what the engagement demonstrably produces."
],
"appears_in": [
"homepage",
"segment-page"
]
}