Copy rules · seo
MG-SEO-002
Must seo machine-checkable
The rule
Every page declares a meta description of 158 characters or fewer stating the problem timing and who the offer serves.
Why
The description is the second headline; it earns the click by naming the moment the offer matters.
Applies to
This rule is enforced by POST /v1/validate; violations return this rule id in the error record.
Full record
{
"id": "MG-SEO-002",
"category": "seo",
"severity": "must",
"statement": "Every page declares a meta description of 158 characters or fewer stating the problem timing and who the offer serves.",
"rationale": "The description is the second headline; it earns the click by naming the moment the offer matters.",
"applies_to": [
"homepage",
"segment-page",
"assessment",
"booking"
],
"machine_checkable": true
}