Copy rules · structure
MG-STRUCT-001
Must structure human review
The rule
Each funnel page carries exactly one promise; supporting sections elaborate it and never introduce a second offer.
Why
Pages that sell two things sell neither; extra offers belong on their own stage pages.
Applies to
This rule is a human review criterion; the validator cannot judge it from an outline alone.
Full record
{
"id": "MG-STRUCT-001",
"category": "structure",
"severity": "must",
"statement": "Each funnel page carries exactly one promise; supporting sections elaborate it and never introduce a second offer.",
"rationale": "Pages that sell two things sell neither; extra offers belong on their own stage pages.",
"applies_to": [
"homepage",
"segment-page",
"assessment",
"booking"
],
"machine_checkable": false
}