Copy rules · voice

MG-VOICE-001

Must voice human review

The rule

Copy names structural causes, not competitors — 'device-first planning', never a rival brand.

Why

Attacking competitors validates their category; naming the structural failure builds the new one.

Applies to

Problem section
FAQ section

This rule is a human review criterion; the validator cannot judge it from an outline alone.

Full record

data/rules.json

{
  "id": "MG-VOICE-001",
  "category": "voice",
  "severity": "must",
  "statement": "Copy names structural causes, not competitors — 'device-first planning', never a rival brand.",
  "rationale": "Attacking competitors validates their category; naming the structural failure builds the new one.",
  "applies_to": [
    "problem",
    "faq"
  ],
  "machine_checkable": false
}

This rule as JSON →