Page sections

Problem

Dramatize the failure mode of the baseline approach so the mechanism becomes necessary.

Required elements

h2 narrative failure_modes

Rules

1. Name the structural cause (fragmentation, sequencing, hidden dependency), never a competitor.
2. Enumerate three to six failure modes, each with a bolded name and a one-sentence explanation.
3. Anchor the cost in irreversibility — what becomes expensive after a deadline passes — not in fear.
4. The section makes no offer and carries no CTA; it exists to earn the mechanism section.

Appears in

Homepage · Segment page

Copy rules that apply here

• MG-VOICE-001 — Copy names structural causes, not competitors — 'device-first planning', never a rival brand.
• MG-VOICE-003 — Urgency is grounded in real irreversibility — closing decision windows — never in manufactured scarcity.

Full record

{
  "id": "problem",
  "name": "Problem",
  "job": "Dramatize the failure mode of the baseline approach so the mechanism becomes necessary.",
  "required_elements": [
    "h2",
    "narrative",
    "failure_modes"
  ],
  "rules": [
    "Name the structural cause (fragmentation, sequencing, hidden dependency), never a competitor.",
    "Enumerate three to six failure modes, each with a bolded name and a one-sentence explanation.",
    "Anchor the cost in irreversibility — what becomes expensive after a deadline passes — not in fear.",
    "The section makes no offer and carries no CTA; it exists to earn the mechanism section."
  ],
  "appears_in": [
    "homepage",
    "segment-page"
  ]
}

This section as JSON →