Copy rules · voice

MG-VOICE-003

Should voice human review

The rule

Urgency is grounded in real irreversibility — closing decision windows — never in manufactured scarcity.

Why

Construction deadlines, budget cycles and decision freezes are honest urgency; countdown timers are not.

Applies to

Problem section
Risk reversal section
routing
email-sequence

This rule is a human review criterion; the validator cannot judge it from an outline alone.

Full record

data/rules.json

{
  "id": "MG-VOICE-003",
  "category": "voice",
  "severity": "should",
  "statement": "Urgency is grounded in real irreversibility — closing decision windows — never in manufactured scarcity.",
  "rationale": "Construction deadlines, budget cycles and decision freezes are honest urgency; countdown timers are not.",
  "applies_to": [
    "problem",
    "risk-reversal",
    "routing",
    "email-sequence"
  ],
  "machine_checkable": false
}

This rule as JSON →