Page sections

Risk reversal

Lower the stakes of acting by reframing what is actually being risked.

Required elements

h2 reframe primary_cta

Rules

1. The headline names the real cost of inaction — the decision that becomes expensive later.
2. The reframe releases the buyer from the maximal version of the purchase ('you do not need everything — you need the right options preserved').
3. Exactly one CTA, pointing at the lowest-commitment entry offer.

Appears in

Homepage

Copy rules that apply here

• MG-CTA-001 — Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.
• MG-VOICE-003 — Urgency is grounded in real irreversibility — closing decision windows — never in manufactured scarcity.

Full record

{
  "id": "risk-reversal",
  "name": "Risk reversal",
  "job": "Lower the stakes of acting by reframing what is actually being risked.",
  "required_elements": [
    "h2",
    "reframe",
    "primary_cta"
  ],
  "rules": [
    "The headline names the real cost of inaction — the decision that becomes expensive later.",
    "The reframe releases the buyer from the maximal version of the purchase ('you do not need everything — you need the right options preserved').",
    "Exactly one CTA, pointing at the lowest-commitment entry offer."
  ],
  "appears_in": [
    "homepage"
  ]
}

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