Page sections

Mechanism

Name the proprietary method and show what it maps, so the promise becomes believable.

Required elements

eyebrow h2 mechanism_name coverage_list cta

Rules

1. The mechanism has a proper name used consistently across every page and email.
2. Independence is stated where true: what the seller is not tied to and does not resell.
3. The coverage list itemizes what the mechanism decides — each item a question or dimension the buyer recognizes.
4. One CTA, routing deeper into the mechanism or to the assessment.

Appears in

Homepage · Segment page

Copy rules that apply here

• MG-CTA-001 — Every CTA label begins with a verb and names the action's object — 'Assess My Project', not 'Learn More'.
• MG-VOICE-002 — The core mechanism keeps one proper name used identically on every page and in every email.

Full record

{
  "id": "mechanism",
  "name": "Mechanism",
  "job": "Name the proprietary method and show what it maps, so the promise becomes believable.",
  "required_elements": [
    "eyebrow",
    "h2",
    "mechanism_name",
    "coverage_list",
    "cta"
  ],
  "rules": [
    "The mechanism has a proper name used consistently across every page and email.",
    "Independence is stated where true: what the seller is not tied to and does not resell.",
    "The coverage list itemizes what the mechanism decides — each item a question or dimension the buyer recognizes.",
    "One CTA, routing deeper into the mechanism or to the assessment."
  ],
  "appears_in": [
    "homepage",
    "segment-page"
  ]
}

This section as JSON →